COVID 19 Outreach Campaign - City of Mumbai

Illustration of hands being washed under running water with Marathi text encouraging hand washing to prevent coronavirus spread. Includes logos of BMC and website link at the bottom.
Informational poster about COVID-19 prevention by Brihanmumbai Municipal Corporation, advising to avoid close contact with people showing symptoms like fever and cough. Features a graphic of a handshake with a prohibition symbol.
Graphic promoting COVID-19 prevention by the Brihanmumbai Municipal Corporation, encouraging people to cover their face with a tissue while coughing or sneezing. Features an illustration of a person using a tissue.
Public health campaign poster from Brihanmumbai Municipal Corporation advising people to cough or sneeze into a tissue to prevent coronavirus spread. Includes penalty for spitting in public, a Twitter handle, and website link.
COVID-19 prevention poster by Brihanmumbai Municipal Corporation, emphasizing hand hygiene and covering mouth and nose when sneezing or coughing.
Graphic with the word 'CORONA' featuring a crossed-out handshake icon, indicating to avoid touching. Includes social media and website information for a governmental health campaign.
No gathering sign with "CORONA" text and Marathi message urging people to avoid crowded places. Mumbai logo and website link included.
Roadside billboards with COVID-19 safety messages in India, featuring text in Marathi and English urging handwashing and caution. Vehicles are driving on the road.
Urban road with vehicles and COVID-19 awareness billboards.
Billboard with anti-coronavirus message in Marathi, featuring a 'No' symbol over a group of people, against the backdrop of a city building.
Urban street scene in India with traffic, pedestrians, and billboards.
Large COVID-19 safety banner on red and white building, featuring prevention advice: cover mouth when sneezing, wash hands frequently, avoid contact with sick individuals, cook meat thoroughly.
Series of billboards along a city road with COVID-19 safety messages, including advice to avoid crowded places like malls, markets, and cinemas. Some text is in English, and some is in another language.
A busy city intersection with several vehicles, including a silver car and autorickshaws, under a flyover. A billboard in the background displays a COVID-19 safety message advising to cover your face while coughing or sneezing.
A roadside billboard in Marathi promoting COVID-19 precautions, with icons for mask-wearing and hand hygiene, next to a residential area.
Urban street scene with vehicles and a COVID-19 awareness billboard under an overpass.
Street view of a commercial area with large modern buildings in the background, featuring a bridge with a prominent Corona awareness banner, and some traffic on the road below. Date stamped as March 18, 2020.
Vehicles driving on a road with large billboards displaying COVID-19 safety messages, emphasizing handwashing and awareness, in English and another language.
A large billboard on a busy urban street displays a COVID-19 prevention message, advising to thoroughly cook meat products and eggs before consuming. The scene includes vehicles such as autos and a car passing by. Date on the image: March 18, 2020.

Overview:

As a Consultant in the Commissioner's Office at the Municipal Corporation of Greater Mumbai, I managed an extensive, multi-format COVID-19 awareness campaign designed to educate Mumbai’s population of over 20 million about critical health and safety protocols during the early stages of the pandemic.

This campaign leveraged a strategic network of 1,118 billboards, 24,000 posters, and 2 public service announcement films, covering an area of 603 km².

Employing design thinking methodologies, empathy-driven insights, and iterative processes, I ensured targeted and impactful public communication.

In addition to this campaign, my responsibilities included streamlining COVID-19 data collection from 56 hospitals, enhancing public grievance redressal systems through social media-based customer journey mapping, managing multimedia campaigns for governmental surveys, and co-designing city-wide infrastructure initiatives.

Role & Responsibilities:

  • Strategic Planning & Content Development

    Applied empathy mapping and user-centered design approaches by collaborating with 24 administrative divisions of Mumbai to gather, assimilate, and analyze demographic data for precise targeting.

    Facilitated ideation and rapid prototyping sessions with four diverse design teams, ensuring creatives and multilingual content effectively addressed varying community needs and contexts.

  • Project Execution & Management

    Negotiated with billboard and advertising space owners, securing exclusive usage for COVID-19 awareness messaging by clearly articulating collective societal benefits.

    Managed iterative cycles of prototyping and production with six printing agencies, optimizing processes for efficient material output despite challenging lockdown conditions.

    Coordinated closely with administrative officials and advertising professionals to guarantee rapid and responsive deployment of all visual assets city-wide.

Impact:

  • Delivered timely, widespread public health communication that effectively reached millions, significantly aiding Mumbai’s early-stage pandemic response.

  • Garnered extensive media coverage from major outlets, including ABP News, Times of India, Business Standard, and Indian Express, highlighting the effectiveness and scale of the awareness initiative.

  • Part of the team that created the city's sole reliable system for real-time tracking of hospital bed availability across all hospitals, significantly improving COVID-19 response efficiency and public service delivery.