RosieReality - Augmented Reality Application
Overview:
As an intern responsible for digital marketing and design at an augmented-learning startup focused on AR-powered educational content for students, I supported user acquisition initiatives by strategically optimizing the company’s digital presence. The app sought to improve engagement and attract new users across families and educational institutions in a competitive European market. I independently developed visually engaging promotional assets and streamlined online user journeys, enhancing the company’s branding and outreach efforts.
Role & Responsibilities:
User Acquisition & Content Innovation
Strategically reorganized parts of the user acquisition funnel, introducing fresh content and exploring untapped digital channels to reach new audiences.
Designed and developed a responsive, engaging, and visually cohesive website tailored specifically to address user personas, creating a seamless digital experience.
Visual Communication & Multimedia Creation
Single-handedly conceptualized, designed, and produced a series of 36 short promotional videos used commercially over a 3-month campaign, effectively highlighting product benefits and value propositions.
Impact:
Successfully deployed 36 promotional videos, significantly amplifying brand reach and user engagement over a dedicated three-month advertising period.
Improved user engagement and brand perception through strategic content and visual storytelling efforts.