Public Outreach Films - City of Mumbai
A day in the life of an engineer in the water department & the journey of water from its source to the millions of homes in the city of Mumbai
Showcasing the tireless efforts of one of the refuse collectors of Mumbai, through the eyes of his daughter
The work of a community health volunteer & promoting the infrastructure & facilities of Mumbai’s public hospitals
An appreciation of the humongous effort put in by thousands of workers, ensuring the city’s stormwater drains remain operational throughout the year
A film about the opportunities & support provided by the public schooling system of the municipality of Mumbai, as seen through the eyes of a young student
Public service announcement short-film demonstrating the cautionary practices needed for prevention of COVID-19, presented in a schoolteacher-student reversal setting
Overview:
As a Consultant in the Commissioner's Office at the Municipal Corporation of Greater Mumbai, I co-led the development and distribution of 12 public service announcement films aimed at highlighting crucial public health, civic responsibility, and safety messages across Mumbai. Utilizing design thinking principles such as co-design sessions, iterative storyboarding, and script refinement processes, these films effectively communicated critical information in an engaging and relatable manner.
Role & Responsibilities:
Storyboarding & Scriptwriting
Co-led storyboarding sessions and scriptwriting processes, ensuring narratives were compelling, culturally sensitive, and aligned with the diverse perspectives and needs of Mumbai’s population.
Facilitated rapid iteration sessions with creative teams to refine messaging, enhance clarity, and maximize emotional impact.
Production & Distribution Facilitation
Coordinated production logistics, from pre-production planning to final filming, ensuring smooth execution under tight deadlines.
Managed strategic distribution channels, securing screenings across 206 cinema screens city-wide.
Impact:
Crafted compelling visual narratives highlighting municipal workers as everyday heroes, boosting employee morale and recognition.
Achieved widespread visibility by screening the films before every commercial feature on 206 cinema screens for a continuous period of 90 days.
Generated approximately 24.45 million impressions*, significantly enhancing community engagement and awareness of critical public health and civic services.
*calculated by: (0.75) x (avg. seats per screen) x (avg. number of screenings per day) x (206 screens) x (90 days)