I am a Strategic Design Management graduate student at the Parsons School of Design; with extensive experience in human-centric design, strategic innovation, and public sector communications.
Having a proven track record in establishing brand identities, leading nationwide initiatives, and optimizing digital engagement across governmental and tourism sectors, my goal is to to drive meaningful organizational impact, enhance user experiences, and create sustainable solutions in dynamic, mission-driven environments.
Government of India (Federal Government)
Associate Manager, Employed by the Quality Council of India
Duration
Oct 2021 - May 2023
Established a cohesive & recognizable brand identity for this pan-India governmental body newly constituted in 2021
Co-conceptualized & implemented a national initiative to recognize innovations by Indian civil servants, developing a framework for identifying & ranking innovations using a 5-point system; collaborated with key stakeholders across 93 ministries, 28 states, 8 federal territories; resulting in 30 innovators being identified nationwide with the final report underway, report released March 2024
Employed competency mapping frameworks to identify individual & departmental competencies, mapped to relevant academic & professional courses; proposed actionable recommendations to enhance organizational capacity building
Designed human-centric frameworks for 3 federal ministries to enhance governance capacity
Government of Maharashtra (State Government)
Communication Policy Advisor
Duration
Oct 2020 - Oct 2021
Revamped brand identity across 30+ tourist properties, resulting in a scalable & unified user experience
Employed service design principles to create a user-centric website & multi-channel campaigns, boosting accessibility & driving customer engagement
Built a comprehensive digital repository for all communications materials spanning over 5 years
Mentored 12 interns, supporting their development & ensuring efficient use of resources
Government of Maharashtra (City Government)
Consultant, Commissioner’s Office
Duration
Aug 2019 - Aug 2020
Managed a multi-format COVID-19 awareness campaign across 1,118 billboards, 24,000 posters, and 12 PSA films, driving urgent attention to public health and safety
Streamlined data collection for 56 hospitals during the COVID-19 crisis by training teams, optimizing patient admissions, improving resource allocation, and enhancing service delivery
Developed social media-based customer journey maps, created response templates, and trained 30 employees to streamline public grievance redressal systems
Designed & led a multimedia communications campaign to promote the Ministry of Housing & Urban Affairs' 'Ease of Living' Survey in Mumbai; created & deployed content across 18 billboards, 42 bus depots, 13 newspapers, over 4,000 posters, municipal social media channels, enhancing citizen engagement & feedback for improved public service delivery
Co-designed & implemented a city-wide pothole repair program that accelerated, guaranteed, monitored road repairs within 24 hours by unifying all stakeholders on a single platform; achieved a 91% resolution rate (1,406 potholes), generated ~140,000 Twitter impressions, & inspired two other municipalities to adopt similar initiatives
Business Owner
Design & Operations
Duration
Jan 2015 - Current
Co-developed a wildlife conservancy - using the farm-to-forest concept - with 24x7 video monitoring of movement of large carnivores at water sources near human dwellings to improve coexistence
Developed customer acquisition & relationship management strategies; designed website & media collaterals
Installed camera traps to gather behavioural data on large carnivores, & create a deeper wildlife understanding for tourists